Category: Digital Marketing

The Importance of Mobile-Friendly Websites in 2016

For several years now, contemporary companies have shifted their website development efforts to include mobile-friendly designs. As the world becomes increasingly enthralled with the Internet-of-Things (IoT) and other terms, the field of digital marketing must adapt. We are helping our clients understand the increasing importance of mobile friendliness to their web projects.

Not Just the Beginning of a Trend

At a minimum, the demand for mobile-friendliness means that your company must create a dynamic mobile site. Not every feature your website offers will apply to your mobile website design. This should include fewer graphics and other features to ensure quicker page load times. Your mobile text should incorporate a succinct writing style that people can easily read on handheld mobile devices.

The Widespread Nature of Smartphones

One survey from the U.S. Federal Reserve in December 2014 found that eighty-seven percent of adults in this country had a mobile phone. Of those devices, fully seventy-one percent were smartphones, or built to connect to the Internet. This was a sixty-one percent growth from the year 2013. This data suggests that, if your targets are adults using smartphones, you must build a mobile website that will help them conduct transactions or at least find information. Consumers curious about your brand may spend from a few seconds to a few minutes researching your products or services on their smartphone.

The Need to Determine What is Essential for Mobile

In a recent article, Andy Crestodina of Orbit Media described the need for mobile friendliness to include categorizing content as essential and non-essential. To provide a better user experience, our web developers place non-essential content on the main website. We focus on keeping your mobile website lean and clean.

The Many Implications

While this trend towards mobile-friendliness seems like a no-brainer, there are many implications for businesses of every size. Your mobile website will serve an audience of fickle consumers. In many markets, they can choose to work with companies that change up their business model frequently to satisfy their demands.

The Demand for IoT

If you stop and think about it, it’s easy to understand the consumer’s demand for everything connected to the Internet. If every business goes mobile and interfaces with them on their chosen smart device, consumers can conduct more business with less effort. If the trend towards developing business models to fit the demand for IoT continues, your business must find ways to better connect with customers on the mobile web. Many kinds of businesses, from manufacturers of industrial equipment to office supplies, now create apps to connect with customers. They want to meet customers at the point of sale, whether that is through digital, mobile, or social media.

The Necessity for Mobile-Friendly Sites

No matter how grand you want your website to be, ensure that mobile-friendly site development is at the top of your list. This can require a significant investment in new technology to maintain your mobile website. A quicker option is to hire web development experts to create the site to reside in the cloud. We use our digital web development and artistic capabilities to do it at a reasonable cost. Many patterns that we have already created make the development of your new mobile-friendly site faster than ever.

The Appeal of Help

You may wonder how your company can adapt your website and your digital marketing campaigns to keep pace with this trend. The answer to this question changes every day, but we keep up with the latest market trends. As a full-service marketing firm, we can help. Tap into our fresh ideas for revitalizing your marketing efforts in the IoT world. Contact us today to get started.

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