Category: Art + Design, Digital Marketing

Inbound Marketing and why it works in 2016

There are many approaches to digital marketing. Inbound Marketing is a method that escorts customers on a journey that covers four succeeding phases: Appeal, Convert, Close and Pleasure.

What is less understood is WHY inbound marketing works or even exist.

People do not read e-mails like they once did. TV ads and direct mail are boring, and social media just gets overwhelming.

That does not mean we do not want to be marketed-to in some other ways; it just means we are numb to the old, “tried-and-true” ways.

What is it about the art of Inbound Marketing that has keeps us engaged? Check out the infograph!


ADL Inbound Marketing Infographic

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