Four reasons why your social media isn’t generating leads
Did you know that the right social media marketing can help you hunt prospects and generate leads? Often businesses tend to overlook the fact that social media marketing can be an important tactic and digital platform for lead generation.
By mixing social lead generation into your digital marketing plan, you can find people who are sincerely interested in your products or services.
We are not talking a bunch of unqualified leads either.
As a result, social media marketing isn’t just a digital platform to get likes and boost brand awareness, but it can also help create quality prospects that have real needs, and have the potential to convert into sales.
For most companies this doesn’t happen, though, why?
You don’t have a Successful Social Media Lead Generation Plan
To start out, you must have a social media lead generation plan that incorporates all opportunities available to promote relevant digital marketing content to your prospects. You might have an excellent website that provides useful data for the visitors, but it isn’t effective if it doesn’t generate leads. Thus, construct a social media marketing plan that promotes your website content in an interesting way and provides a link for click-through.
You don’t use Social Ads
Ground-breaking and compelling social media advertisement ideas can be a great way to attract high-quality leads. Today, digital ad formats across various social media platforms have matured and now support revenue-based digital marketing goals to generate leads and convert those leads into sales.
When connected to an excellent landing page and clear call to action, it can deliver qualitative & measurable results.
You don’t Deliver Consistent & High-Quality Content across all Digital Channels
To entice quality leads and inspire them to take a positive action toward your brand, it is vital that you feed them with high quality, relevant and reliable content across multiple social media channels.
Make sure that it applies to the social media channel and do not necessarily include a sales pitch or tone.
You don’t pick the Right Social Media Channels
When it comes to social media marketing, it’s not shocking to turn to the most popular platforms like Facebook, Instagram or Twitter and think that you are doing the right thing. While it is essential to leverage the lead generation potential of these channels, do not overlook niche platforms like Houzz, Yelp, or Google+.
For this, it is critical to know your audience and their social media behaviors and activities to understand which would be the best social platform to target your prospects.
Since lead generation is the key to the success of your business, we want to give you a few tricks on how you can begin to generate leads. Not just with social media but in general.
Here are six lead generation strategies that we use to keep my prospects topped up.
- Interact with individuals on industry forums, in social media groups and on blogs.
- Construct an email list.
- Put out content on LinkedIn Pulse Network
- Make videos and publish them on YouTube.
- Guest blog on relevant sites.
- Generate high-quality content for your website or blog.
We would love to teach you how to start generating leads today. Email us here