Category: Augmented Reality, Technology, Virtual Reality

The world of mixed realities is officially upon us. Today Microsoft announced preorder availability for their Hololens augmented reality headset (for developers) and HTC made their Vive headset, powered by Steam, available to mass market consumers. The developer edition of Microsoft Hololens ships on March 30, 2016 and is being listed for sale at a …

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Category: Augmented Reality, Digital Marketing, Technology

  Whenever you see news about augmented reality, it continually reminds us that the technology is moving beyond just being a plaything. Once part of gaming (and being a subset of mixed/hybrid reality), many retailers now see how using augmented reality becomes an asset for creating more personalized consumer experiences. If we initially thought Google …

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