Category: Art + Design, Design, Digital Marketing, Technology

3 Web Design Trends that Have Dominated 2016


Web design trends are a constantly changing and evolving aspect of online marketing. In this blog we’ll outline a few of our favorite trends and explain their potential applications to your business.

Diversity in design

Copycats are abundant when it comes to web design. Once one business redesigns its site, its competitors follow suit. Except instead of doing something new and establishing their own brand, they just copy the new standard of the industry.

Some businesses have become self-aware in regard to the groupthink mindset. To break away from the pack, they’ve created their own site designs that focus on establishing a brand.

A recent Fast Company article explains the role of diversity in regard to web design. According to the article, more businesses will try to have unique websites that separate themselves from competitors in the industry:

“Websites don’t have to fit into a mold. Certainly there will be clients who’ll want their websites to match others in the same industry. But there are always calls for a fresh take—for something that feels different. Of course, many of these requests are only for superficial differences. However, as the web design industry matures, it’s only natural that it should diversify in earnest.”

Diversity can come in different shape and sizes. Either way, we expect to see more variety in business websites. Your company can capitalize on this by embracing creativity and breaking away from the pack.

A pushback to scrolling sites

Scrolling has been one of the most popular and effective features of web design in the past couple of years. It engages users to keep reading and stay on the site.

But there’s a drawback to scrolling sites. According to a recent Next Web article, it makes it difficult for readers to scan texts and find specific information:

“There’s benefits and drawbacks to both: long scrolling feels natural and is easier than clicking but it spaces out content and makes it harder to scan to find info while shorter scroll gets to the point quickly but it may be so quick that causes bounce rates to increase.”

Users like being in control of their site experience. If your site uses Parallax scrolling, then you take that control away from users and force them to view your site on your terms.

We expect there to be some pushback against scrolling sites this year. We’ll help you decide which option is best for your target audience.

Material design

Google has made material design its clear choice going forward. Businesses should take note of this for two reasons.

For one, material design has a nice aesthetic appearance. Google doesn’t change its design often, so you can be sure that they’re confident with it going forward. Regarding the aesthetics of material design, this Forbes article explains how it adds depth despite working with the same dimensions:

“Google’s material design style language is the next dimension to the flat design craze. Material design gives more depth to flat design by incorporating light and shadows, while featuring grid-based layouts and responsive animations.”

Moreover, using material design can add consistency to your site, particularly for Google users. If someone browses your site on an Android smartphone, it’ll complement their OS perfectly. The same applies for Google users that spend a lot of time on Gmail, Drive, and Docs.

Jumping from trend to trend is a bad strategy in relation to web design. We recommend businesses to observe trends and pick the ones that align with their goals. While all businesses should embrace diversity in web design, you’ll have to decide if Parallax scrolling and material design are right for your business. To talk more about web design trends, or anything else, contact us today.

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